I build custom brand voice systems and production-ready AI content environments for marketing teams. Your team ships on-brand content every day—faster, more consistent, and without the rewrite cycle.
Start a ConversationYour team has tried AI for content. The output comes quick, but it doesn't sound like you. It requires heavy editing. Eventually people stop using it because it's not actually saving time.
The issue isn't the tool. It's that AI without a system produces content without an identity.
Every draft sounds like it could belong to any brand. The voice is missing.
Your team spends as much time editing AI output as they would writing from scratch.
Individual experiments that never become a repeatable process the whole team can use.
When AI has your brand's voice architecture, your audience context, and your content standards built into its foundation—the output changes completely. That's what I build.
I do the high-value strategic work. You get a production-ready system and everything you need to use it independently.
I learn your brand—voice, audience, channels, content types, and where your production bottlenecks live. You share existing assets and creative direction.
I develop your custom brand voice system: voice guidelines, tone flex matrix, channel-specific guardrails, and content templates. This is the proprietary layer that makes everything downstream work.
Using your brand voice system and my step-by-step documentation, you configure your AI content production environment. Video walkthroughs and written SOPs guide every decision.
I review your setup, catch any misconfigurations, and coach you on usage patterns—how to get the best output, iterate over time, and extend the system as your needs evolve.
Proprietary guidelines, tone flex matrix, and channel guardrails—built specifically for your brand and structured for AI production.
A fully configured workspace your team uses daily to produce on-brand emails, blogs, social posts, landing pages, and more.
Written SOPs and video walkthroughs so your team can maintain, modify, and extend the system independently. No ongoing dependency on me.
Hands-on review and training to make sure your setup is optimized and your team knows how to get the most from the system.
This isn't an intro to AI. It's for marketing teams that are producing content now and need a system to make it faster, more consistent, and scalable—without sacrificing quality.
You have a marketing team of 3-15 people producing content regularly
You've tried AI tools but the output doesn't sound like your brand
Your content backlog keeps growing and your team is stretched thin
You want a system your team can run independently—not a retainer
You care about brand voice consistency across every channel
I'm Matt—a copywriting and content leader with 15+ years of experience building content operations for brands across DTC, SaaS, health and wellness, and beyond. I lead the copy department at a retention marketing agency where I've built AI-powered content systems that are in daily production use across multiple client brands.
This isn't theoretical. I've built these systems, deployed them with real teams, and refined them through thousands of pieces of shipped content. The methodology I use has been tested under real client pressure—not in a sandbox.
This is a premium, limited-availability engagement. I take on a small number of projects at a time to ensure quality.
Start a ConversationReach out to start a conversation about whether this is the right fit for your team.